Wyre NG is an energy management company that operates using both hardware and software towards optimal energy efficiency. The logo showcases a modern minimalistic design technique. The logo was methodically thought out with the “y” in the name being able to stand alone as its icon and made to represent a funnel which symbolizes Wyre’s strategy to journey its users to optimal energy efficiency and icon was added beneath the “y” which symbolizes Wyre’s goal to aid energy transition to solar power. The yellow color of the plug symbolizes connection to the sun.