Teen Talk Buddy is a mental health app specifically targeted to teenagers (13-17yrs). It aims to strategically guide the user towards better mental health by keeping track of their daily mood, offering therapy services and tailored events. The brand identity calls for one that gives a calming effect to its users. From the simple but cuddly “Buddy” mascot to a minimalistic typography and finally a calming colour palette all to appeal to its user's mental health.