I was tasked with designing the logo and brand identity for Cakes by Phonah, an online cake shop that attracts 80% of its customers online. The client requested a colorful identity to reflect their delicious cakes and the slogan "A delight in every bite." I created a vibrant pattern background paired with a minimalistic monochrome logo to balance it out. The client loved the design, and it led to a 14% increase in sales.